Ways to save on: postage and printing : strategies for cutting costs from your direct mail campaigns, including list hygiene best practices and tools, and tactics for working effectively with your printer and lettershop/ / from the editors of Catalog success, Target marketing.

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Ways to save on: postage and printing : strategies for cutting costs from your direct mail campaigns, including list hygiene best practices and tools, and tactics for working effectively with your printer and lettershop/ / from the editors of Catalog success, Target marketing.

Ways to save on: postage and printing : strategies for cutting costs from your direct mail campaigns, including list hygiene best practices and tools, and tactics for working effectively with your printer and lettershop/ / from the editors of Catalog success, Target marketing.

[S.l. : North American Publishing Company, c2004.

25 p. : ill. ; 28 cm.

Impact on your bottom line: how to assess postal costs and mailing logistics / by Ted Gaillard -- Address accuracy: an integral component of successful mail campaigns / by Jack Gann -- Beyond the U.S. Postal Service: third-party list hygiene tools / by Hallie Mummert -- Get the most from your lettershop / by Denny Hatch -- Nine tips for getting the biggest bang for your production buck / by Paul Goldberg & Denny Hatch.

Advertising, Direct-mail -- Handbooks, manuals, etc.

Direct marketing -- Handbooks, manuals, etc.

Advertising layout and typography -- Handbooks, manuals, etc.

North American Publishing Company.

Catalog Source No.:

(OCoLC)ocm77595356

Horizon Information Portal 3.24_7488

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